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YOUR INTENTIONAL LEADERSHIP IDENTITY

Align Who You Are with How You Lead.

Lead with Calm Confidence and Purpose — From the Inside Out.

A 3 or 6 month intensive for capable, purpose-driven leaders who are ready to move from overwhelm and reactivity to clarity, confidence, and consistent, values-aligned action.

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You’re a capable leader — but you know you’re ready for more.

You care deeply about your work and your team. You’re skilled, committed, and driven to make a difference.


But the demands feel endless — another meeting, another deadline, another fire to put out.


You want to be intentional, but most days you’re just trying to keep up.


You can feel it — your leadership needs to evolve to meet new challenges.
You’re ready to lead with clarity, calm confidence, and focus — but what’s missing isn’t effort, it’s knowing how to evolve into the leader you’re meant to be.

What It Feels Like When
It’s Time to Evolve Your Leadership

You’re constantly reacting to what’s urgent instead of advancing what’s important.

You’re leading people with different needs and communication styles — and it’s taking a lot of energy to be effective. 

You want to set boundaries and protect your time, yet saying no feels risky.

You’ve built some momentum before, but struggle to stay consistent without structure and accountability.

You’ve stepped into a bigger role and aren’t sure how to define or measure success.

You’re trying to align your team and drive results, but competing priorities and resistance slow things down.

You’re working to shift culture, but worry about overwhelming your team with too much change.

You know who you want to become as a leader — but translating that vision into daily action isn’t easy.

You feel stretched between organizational expectations, personal goals, and the desire to lead intentionally.

If you’re nodding “yes,” you’re not alone.

Every leader reaches a point where what used to work no longer feels sustainable.
The solution isn’t to do more — it’s to lead from alignment with who you’re becoming.

A Different Kind of Leadership Growth

Most leadership programs focus on strategies, tools, and frameworks you can use. But lasting change doesn’t come from adding more — it comes from evolving who you are as a leader.


Real transformation happens when you shift your inner operating system — your beliefs, your mindset, and the way you see yourself.


Because when you change how you see yourself, you naturally change how you lead.


This work is about aligning who you are with how you lead.


Together, we’ll strengthen your mindset, self-awareness, and emotional agility — the foundation that allows you to lead with clarity and calm confidence, even when things get busy.


You’ll learn to bring your values, priorities, and actions into alignment, so leadership no longer feels like a constant juggle but a grounded expression of what matters most — and a source of renewed purpose and joy.


As you evolve, the impact extends far beyond your own growth.


It influences how your team collaborates, the culture you shape, and the communities you serve — helping create workplaces and environments where everyone can thrive.

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How We’ll Work Together

This is a personalized coaching experience designed to help you lead from alignment —

with clarity and confidence.

Across 3 or 6 months, we’ll focus on building the awareness, systems, and habits that make your growth sustainable.
You’ll follow a clear, flexible structure that helps you stay focused, make consistent progress, and grow with intention.

The Commitment Session: We begin with a powerful foundation session to clarify where you are now, where you want to go, and who you need to become to get there. Together, we’ll define what success looks like and set the focus for your growth.

On-demand 1-on-1 Coaching: Regular sessions where we go deep into your identity as a leader — strengthening the mindset, self-awareness, and emotional agility that drive sustainable results. You’ll have flexibility to book 30- or 60-minute sessions as needed, creating a rhythm that supports you rather than overwhelms you.

The Non-Negotiables: We’ll identify the few intentional actions that matter most — your “non-negotiables.” These simple, consistent practices build momentum, strengthen confidence, and make change stick.

Consistency Review: At the halfway point, we’ll reflect on what’s working, refine what’s not, and celebrate the shifts already underway. It’s a moment to realign your systems and keep your progress sustainable.

The Continuity Plan: In our final session, we’ll consolidate your learning, highlight the identity shifts you’ve made, and design a clear, practical plan you can sustain — so your growth continues long after the program ends.

Ongoing Support and Resources:

Email Support between sessions for questions, accountability, and guidance.

Coaching Tools and Reflections to help you integrate insights between sessions.

Monthly Masterclasses on topics like The Paradox of Change, Creating and Nurturing Trust, Energy Management, and Intentional Leadership — giving you space to keep learning, connecting, and applying.

The Results You Can Expect

By the end of this program, you’ll move from operating in constant motion — rushing, reacting, and trying to keep up —to leading with clarity, calm confidence, and intention.  You’ll know how to pause, choose what truly matters, and move forward with purpose instead of pressure.


You’ll have the mindset, structure, and habits that support intentional action — helping you stay grounded and connected to a sense of purpose and joy, even when demands are high.


You’ll also strengthen your self-awareness and leadership skills — learning how to communicate clearly, make confident decisions, and lead yourself and others with alignment and focus.

A clear written vision of the leader you’re becoming — the identity that guides your decisions, relationships, and presence.

A personalized Action Blueprint — giving you clarity and confidence in how to align your daily actions with your bigger goals, turning intention into consistent results.

A Growth Plan — identifying the skills, supports, and simple systems that help you stay intentional and focused long after the program ends.

Practical tools and frameworks you can use for yourself and your team — supporting reflection, learning, and intentional development in everyday leadership.

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What Clients Are Saying

Working with Simona was completely different from any other growth opportunity I have experienced before. I sought out coaching to grow as a leader and gained a self-awareness that has helped me truly believe in the agency I have in creating the life and work experience that I desire. Simona's approach provided me with a comfortable space to truly focus on my own growth and equipped me with the tools to take action.
Jaclyn Derlatka, Manager, Pickering Public Library 
I’ve had the privilege of working with Simona on numerous occasions; her coaching style is a masterclass in clarity and insight. Simona has a gift for asking targeted, thought-provoking questions that untangle challenges, surface underlying obstacles, and bring focus to the next steps, both practically and emotionally.
Simona’s ability to hold space for deep reflection is not only insightful, but practical. She shares applicable examples and resources that provide a greater sense of direction, clearer thinking and a strong sense of direction. I highly recommend Simona to anyone seeking a caring, impactful and remarkable executive coach.
Natalie Tamba, Education Manager, Western University
Simona is adept at going beyond surface level by asking the right questions. With great care and insight, her questions challenge limiting beliefs and guide you to plan meaningful action. Following a session with Simona, I had a stronger sense of where I could make changes to support my leadership vision.
Catherine Arthurs, Public Library leader
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The Story Behind This Work

For years, I felt like there just weren’t enough hours in the day.
I was managing a demanding leadership role, caring for my family, and finishing my degrees — all while the responsibilities kept growing. I was doing everything I thought I was supposed to do, but it never felt like enough.


When I started asking what it would mean to live and lead in alignment with my values, I couldn’t imagine how to make space for anything more — let alone becoming a coach, a teacher, and an entrepreneur. But through the same intentional process I now use with my clients, things began to shift.  I learned how to focus on what truly matters, manage my energy, and find a way of leading that felt grounded and sustainable.


Now, alongside my experience, I bring the tools of neuroscience, mindfulness, and coaching to help others create the same shift — to move from overwhelm to purpose, from constant doing to intentional leading, and to find real joy in the work they do.

FREQUENTLY ASKED QUESTIONS

READY TO LEAD WITH INTENTION?
You don’t have to keep leading from overwhelm. Change begins when you decide to slow down, focus on what matters, and embody the leader you’re becoming — clear, confident, and grounded.

Investment

Your Intentional Leadership Identity is a personalized coaching experience tailored to your goals, pace, and level of support. Investment varies depending on whether you’re participating independently or through organizational sponsorship.

During our call, we’ll explore what you want to achieve, confirm the program is the right next step, and review investment options together.

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STEP INTO WHO YOU'RE BECOMING

I’m Simona Dinu, a Certified Executive Coach with two decades of leadership experience in public service. I guide professionals to gain clarity, lead with confidence, and design a life and career they truly enjoy.

You deserve to lead in a way that feels true to you — grounded, intentional, and authentic. Let’s get you clear, confident, and ready to lead with purpose and presence.

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